Q. What's with all the color?

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Q. What's with all the color?

A.  Chester Creek is all about color.


It is one of the things that sets us apart and captivates the thousands of people out there who use Chester Creek computer keyboards, mice and computer accessories. It’s a known fact that color impacts most every area of life.


So, why “color-code” keyboards and mice?  Well, color can cause a reaction, attract attention, improve retention, and enhance a student’s (or anyone’s) ability to learn. Color improves memorization and comprehension. Color helps students better cope with dyslexia about 85% of the time. Color goes hand-in-hand with the active, energizing nature of children and helps students of all ages recall classroom instruction. There is little doubt that color plays an important role in learning!


Take for instance, the LessonBoard, which we designed specifically to make learning keyboarding/typing much easier. By breaking up the solid black field, like on most keyboards, into uniform zones of color, Chester Creek has devised a proven and effective method to master keyboarding, endorsed by teachers and students everywhere. Likewise, many young children are fascinated with the computer mouse. Add a red “stop” button and a green “go” button; take away the scroll wheel (small kid’s just love to fixate on the scroll wheel) and reduce its size to fit a child’s hand, and you have a super-excellent teaching tool.


And that’s just for starters…


At Chester Creek, we’ve given color a lot of thought.  And although we understand that not everyone will agree with everything here, we’re sure you will all agree, Chester Creek is pretty “colorful”!

Here are just a few of the facts behind our use of color. To read more, please click on the link below.

  • Color coding: using a repetition of colors can enhance memory in nursing home residents and senior citizens.

  • Color can be used to give "cues" to the brain, about where to find information or an object in the classroom.

  • Color overlay: 80% of dyslexic children had increased reading comprehension when a blue or gray overlay was placed on the page.

  • The careful use of bold colors such as red or orange may increase IQ by as much as 12 points.

  • Blue increases productivity. Shades of blue can also slow down one's heart rate; hence "cardiac blue" is often used in hospitals. In general, cool hues such as blue are relaxing. 

  • Shades of red can actually increase one's heart rate, stimulate brain activity, and attract attention.

  • Green is very relaxing, is associated with nature, and often associated with creativity.

  • Yellow heightens concentration.

  • Purple is not readily found in nature, but children usually prefer it.

  • Color and light have medical, therapeutic implications, hence the use of phototherapy units of blue lights to treat newborns with jaundice, or the use of white light to treat patients with depression because of "winter blues".

  • According to Alschuler and Hattwick, "Small children have a natural preference for 'luminous' colors such as red, orange, yellow and pink."

  • Brown, black and gray are seldom chosen by children, except to outline. 

  • Bold colors, such as orange, red and shades of lemony yellow demand attention.

  • Research shows that an occasional bold stroke of red or orange attracts the learner's attention to details.

  • Both red and orange are useful for alerting children to specific points of knowledge or new concepts.

  • Colors help children to express themselves. Color stimulates learning!

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